Did any of you see an email or get any notice of Flying Blue's 25% award ticket mileage cost increase? Thought not.
As of 1st July 2015, all business class flex awards and La Premiere awards have gone up 25%. Their attempt to notify member is somewhat half-hearted as they published this news item on 1st July (according to Google's cache). This means they gave no notice to their members and they do not give a grace period if you book online!
There is nothing worse about a loyalty programme than if it pulls the rug from under you with no notice. Loyalty should work both ways, and their efforts just go to show how little they care about you! Remember this is the same programme that last year won the “Program of the Year” at the Freddie Awards.
Their news release has this ‘example' table:
Classic and Flex Awards in Economy or Premium Economy Class miles remain unchanged, but even then these are the worst ways to spend your miles anyway.
Luckily for me, my friend managed scoop an internal memo that if you wish to book at the old rates then you have until 31st August 2015 to lock in the prices. You will need to specifically request this over the phone and it cannot be done online. There is no mention of this anywhere publicly, and don't expect them to honour this if they get inundated with requests!
I suggest retweeting or resharing to make sure your friends knows about this, and at least let Flying Blue know better!